Drive more app installs with higher lifetime value

Our phones are filled with apps that have fast become lifestyle companions. We have apps for playing games, watching TV, working out, tracki...

Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

Last year, we introduced product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping on...

How will your store reach omni-channel shoppers this year?

The customer is always right, at least that’s what they say . If you believe in that, then stores must acknowledge the reality that shoppers...

The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones

When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce sites,...

Building a better hotel search experience for travelers and hoteliers on Google

More useful  There are millions of searches for hotels everyday on Google — that’s millions of potential hotel bookings. We want to help hot...

Introducing Google Compare for U.S. car insurance

Whether it’s buying the right car insurance or finding the best credit card, people want an easy way to understand and compare financial pr...

AdWords app launches on Android

Staying on top of your campaigns just got easier Today, we’re introducing the AdWords app , an easy way to view and manage your ads’ perform...

Best Practices: Re-engage Past Site Visitors with Programmatic Remarketing on Google Display

Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing wor...

Best Practices for Driving Calls with AdWords

Online advertising can be about more than just your website, especially with on-the-go consumers. For many advertisers, calls are the most i...