Helping small businesses reach new customers with Google Shopping

When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more people...

New and refreshed reporting tools

Spring is here, and it’s a great time to set your sights on creating new marketing goals and ensuring that your campaigns are set up for suc...

Ads Take a Step Towards “HTTPS Everywhere”

Since 2008 we’ve been working to make sure all of our services use strong HTTPS encryption by default. That means people using products li...

Easier reporting for multiple campaign types

Over the next few weeks, we’ll be rolling out three new features to help multi-channel advertisers more easily manage their reporting and fi...

Join us as we announce the latest AdWords innovations on May 5th

Mobile has forever changed the ways people engage with the world around them -- from the way we shop to the way we communicate. In fact, 91%...

Store visits insights gain momentum - more businesses are measuring the impact that online ads have on offline activities

Constant connectivity has forever changed the way people live and shop, giving rise to new consumer paths and blurring the lines between dig...

A new vision for interactivity with TrueView in-stream

In today's constantly connected world, there are billions of moments throughout the day when people are looking for answers, discovering...

Drive more app installs with higher lifetime value

Our phones are filled with apps that have fast become lifestyle companions. We have apps for playing games, watching TV, working out, tracki...

Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

Last year, we introduced product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping on...

How will your store reach omni-channel shoppers this year?

The customer is always right, at least that’s what they say . If you believe in that, then stores must acknowledge the reality that shoppers...

The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones

When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce sites,...

Building a better hotel search experience for travelers and hoteliers on Google

More useful  There are millions of searches for hotels everyday on Google — that’s millions of potential hotel bookings. We want to help hot...

Introducing Google Compare for U.S. car insurance

Whether it’s buying the right car insurance or finding the best credit card, people want an easy way to understand and compare financial pr...

AdWords app launches on Android

Staying on top of your campaigns just got easier Today, we’re introducing the AdWords app , an easy way to view and manage your ads’ perform...

Best Practices: Re-engage Past Site Visitors with Programmatic Remarketing on Google Display

Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing wor...

Best Practices for Driving Calls with AdWords

Online advertising can be about more than just your website, especially with on-the-go consumers. For many advertisers, calls are the most i...

Charge up your phones with call-only campaigns

People are living their lives online and engaging with your business in new ways.  With smartphones in hand, consumers are increasingly look...

Staying on top of AdWords numerous new features - and learning how to best use them

Did you know that over 200 products and feature updates launched in AdWords last year? With so many updates, many advertisers have shared th...

Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results

Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together....

Get faster and easier URL tracking with new Upgraded URLs

URL management just got easier  Constant connectivity has increased the ways that people engage with your business, meaning more data and me...